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BMW (South Africa). Defining innovation.

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Source: www.bmw.co.za/innovations. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation. [ http://www.bmw.co.za]

Channel: Autos & Vehicles
Uploaded: August 15, 2006 at 12:40 pm
Author: BMWSouthAfrica

Length: 01:05
Rating: 4.81
Views: 1265443

Tags: BMW  BMWSouthAfrica  Innovations  Kinetic  Sculptures  TV  

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Video Comments

007funny2 (October 6, 2008 at 8:02 pm)
i love that song whats the name of it?
alelooooooya (October 6, 2008 at 3:14 pm)
cool
africanprinceily (October 5, 2008 at 2:08 pm)
Modern day Da Vinci
rajbow1 (October 3, 2008 at 4:44 am)
"The Walls between Art and Engineering exist only in our minds" - this is something to ponder...
sandy7up (October 1, 2008 at 10:33 pm)
power by wind? the wind must be very strong.....
dgulf (September 30, 2008 at 6:07 pm)
What can walkIn the wind?When I feel mindlessLooking at the surfI walk in the wind.And what beings are watchingAs I lurch along without thinkingTo impress on meCharachter and personality?dgulf
bolderiks (September 29, 2008 at 7:59 pm)
Real opposites, BMW's and these beachy animals. Should BMW actually learn from Mr Jansen, thats the real question i think.The BMW approach actually is more dinosauric then Jansen's in therms of intelligent solutions of using energy. Five stars for Jansen ! Not for BMW though.
hazeldine016 (September 27, 2008 at 8:15 pm)
not bout the bmw car it's bout the fact their showin their thinkin differnetly bout how to make cars go, sure it wouldnt go fast withthat 4 an engine but it would b cool 2 sit on.
Garbage101 (September 27, 2008 at 4:17 pm)
they dont even show a single bmw product in this commercial...odd...but still a cool commercial
karinangelika (September 21, 2008 at 10:00 pm)
Brilliant artist, and a pleasure to see him and his work depicted here. But what would be truly innovative for BMW to do is create cars that do not run on petrol, diesel or biofuels.

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